![]() The heart of the book is Watkins's proven SMILE and SCRATCH Test. ![]() In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. The heart of the book is Watkins's pr Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). ![]() Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). ![]()
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